The big news in the hotel world this week is that Holiday Inn has signed a deal to become the official hotel sponsor for the 2012 London Olympics. As everyone knows, the Olympics is a huge marketing tool so there’s no doubt that the partnership will benefit both sides.
Holiday Inn will hopefully be able to provide an affordable option for the spectators travelling to London to watch the games. We’ve also selected five other top hotels that will be perfect for witnessing the world’s biggest sporting spectacle.
1: Athenaeum Hotel and apartments
If you’re truly into the spirit of the Olympics (yet want to be able to escape the bustle occasionally), there’s no more appropriately named venue to stay then the Atheneum. If you want to spend your time during the Olympics in a luxurious and stylish hotel, look no further. Sure, you’re in the city for the Olympics, but at some point you’ll want to get away, and the Atheneum does not disappoint in this department. The historic, privately owned hotel is located opposite Green Park on bustling Piccadilly. Hyde Park is 500 metres away and Piccadilly Circus is half-a-mile away. Buckingham Palace, Harrods and Oxford Street, the country’s biggest shopping street, are within a mile, as is Westminster Abbey.
2: Knightsbridge hotel
Do you want to see the games, but stay in a quiet neighbourhood? Have a look at the Knightsbridge Hotel. Situated in a quiet cul-de-sac with incredibly stylish and modern decor, the Knightsbridge Hotel is the perfect modestly-priced entree into one of the most expensive neighborhoods in the world. In fact the Knightsbridge is the ideal shopper’s hotel, a sort of junior version of its sisters, Covent Garden and Charlotte Street, with a correspondingly lower nightly rate, leaving plenty of room on the credit cards for expeditions to Harrods and Harvey Nichols, as well as the shops of Sloane Street and Brompton Cross.
3: Sanderson Hotel
If you’re looking for a lively atmosphere in the evenings, look no further than the chic Sanderson Hotel in Soho. With a happening bar in the evening, a great Malaysian-European restaurant and a Dali inspired lobby, the hotel certainly is different. For those of you wanting to escape the norm, this is a definite must-see.
4: K West Spa and Hotel
Looking for an ultra-modern hotel close to some top london attractions? Then the K West Spa is for you. With great transport links to get you too and from the Olympic venues, yet far enough removed to get you away from the crowds, the K West is a superb (and affordable) place to stay for the Games. The glass-fronted hotel was opened in 2001 and features tiny televisions in the walls of the lobby and corridors. The minimalist lobby is flooded with natural light. The Kanteen restaurant on the mezzanine floor serves modern international dishes like seared fillet of tuna Nicoise and buffalo mozzarella with figs. Glass bricks enhance the feeling of light and space. Guests can sip cocktails while relaxing on brown leather sofas by the open fireplace in the K Lounge. Light meals including Thai curries are also served here throughout the day.The K West hotel has a business centre and wireless Internet access in public areas.The K Spa offers holistic treatments like Reiki, reflexology and hot stone treatment. It also has a dry floatation tank and double therapy room. Finally, there are three large exercise rooms offering weight machines and free weights, cardiovascular machines and daily classes, including yoga. Perfect to unwind after a long hot day in the stadium.
5: Hempel Hotel
Watching the Olympics over a number of days is one of the most exciting things to do, but with long days in a hot stadium, swarming crowds and busy transport systems, it can be tiring ans stressful. Therefore, why not stay at the Hempel Hotel near Kensington Gardens? The Hempel Hotel is home to its well-known Zen Garden, a large ornamental garden in front of the hotel. This beautifully sculpted garden is for the exclusive use of guests and has played host to various celebrity weddings and photo shoots. The Hempel Hotel’s interior boasts an original conceptual design. The sparse, dreamlike lobby features a Portland stone floor, sunken seating areas with Indonesian ox-cart tables and two wide fireplaces. Simple, natural colors and a lack of signs and door handles adds to the sense of tranquility. An atrium provides natural light to the interior, and suspended walls increase the feeling of space. Finally, you can enjoy Italian-influenced Thai cuisine in the polished, monochrome I-Thai restaurant, and can also relax amid the Zen Garden’s herb-filled borders.